Successful product development has more to do with the job the customer is trying to get done than it does with the actual customer.

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Regardless of whom you believe, what they are doing is changing competition for ad space on search engine results pages (SERPs).

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Incentive Trap Concept

Chad Alessi

Re-imagining customer experience through design, data, and technology. Check out his full bio @ https://www.navstella.com

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